Fresh Minds is renowned for its brand activation prowess, built up over years of dedicated effort. We understand all the intricacies of every brand we activate and every audience we engage with. From cultural variances to vernacular differences, we tailor-make any campaign to suit the needs of both the brand and the audience.
The Bottom of Pyramid (BOP) market is a highly specialised market space that requires the utmost attention. From in-store promotions to the informal trading sectors such as spaza shops, taxi ranks, stokvels, strip malls, and from taverns to roadshows, we do it all and do it well.
Why Choose Fresh Minds for Brand Activation?
- Customised Campaigns: We create bespoke campaigns that resonate with your target audience.
- Expertise in BOP Market: Our deep understanding of the BOP market ensures effective engagement.
- Diverse Activation Channels: We utilise a variety of channels, including in-store promotions, spaza shops, taxi ranks, stokvels, strip malls, taverns and roadshows.
- Cultural Sensitivity: We consider cultural and vernacular differences to ensure your message is well-received.
Our Brand Activation Services
- In-Store Promotions: Drive sales and brand awareness with engaging in-store activities.
- Informal Trading Sector Engagement: Reach your audience in spaza shops, taxi ranks and stokvels.
- Roadshows and Events: Create memorable experiences with roadshows and events tailored to your brand.
- Customised Campaigns: Tailor-made campaigns that align with your brand’s goals and audience needs.
Effective In-Store Merchandising and Promotional Strategies
Merchandising and in-store promotions are key influencers of consumer buying decisions. Both merchandising and promotional activities account for the bulk of retail ad expenditures, so retailers need to pay a great deal of attention to coordinating, scheduling and integrating the two. You have to know when to present products at the right time, in the right place, with the right quantity and at the right price to maximise sales.
Fresh Minds collaborates with brand owners to ensure that their products are well-stocked and attractively displayed at diverse retail locations.
Nosa Accredited
Member of SAACI
